ABOUT
[ for beauty brands ready to disrupt the industry ]
At Our Core
Built for beauty pros who refuse to play small
Edgy HQ was created for beauty professionals and creative entrepreneurs who know they’re meant for more.
More visibility. More authority. More alignment.
We believe in strategy with depth, design with intention, and building brands with real impact. The kind that attracts aligned clients, supports growth, and gives you the confidence to take up space without explanation.
At our core, Edgy HQ exists to help you step into your edge, clarify your direction, and build a brand that feels as powerful as the vision behind it.
YOU’RE READY FOR MORE
[ our method with every brand ]
001
Our Approach
Strategic & intentional
We ask the questions most people skip. The kind that uncover your positioning, sharpen your message, and create clarity where there was once confusion. Every decision is rooted in strategy, purpose, and long-term growth.
002
Our Aesthetic
refined & distinct
Bold doesn’t have to be loud. Luxury doesn’t have to be cold. We refine your brand’s voice and visuals into something unmistakable so it communicates clearly, confidently, and without over-explaining.
003
Our Magic
innovative & meaningful
We don’t just make things look good. We connect the dots between who you are, who you serve, and how your brand shows up in the world. Prepare to resonate deeply with the right audience and actually move your business forward.
meet the founder
Arianna Jadé
I’m Arianna, the creative director and founder behind Edgy HQ.
Born and raised in New York, I’ve always been drawn to building, creating, and carving my own path. I’ve worn a lot of hats (yes, from scooping ice cream to corporate roles), but it didn’t take long for me to realize that traditional structures were never going to hold the kind of life or impact I wanted to create.
Edgy HQ was built from that realization.
What started as a passion for aesthetics evolved into a deep love for strategy, storytelling, and helping entrepreneurs position themselves with confidence. Today, I work with ambitious beauty professionals and creatives who are ready to elevate, not just how their brand looks, but the legacy it leaves behind..
When I’m not building brands, you’ll find me behind the camera, exploring art galleries, lifting heavy at the gym, cuddling Zeus, or grabbing a pornstar martini with the girls. I believe creativity should be lived, not just designed.
I’m here to help you trust your vision, own your ambition, and build a brand that supports the life you’re working toward.
Ready to rise into the next version of yourself? Let’s build what comes next.