[ scope of work ]
branding
BRAND
The Colour Chemist
GOAL
To craft a hair stylist brand identity that captures the duality of softness and strength and the transformative energy that defines her work.
VISUAL DIRECTION
Intuitive | Ethereal | Artistic | Coastal
Natural textures and aspirational style come alive with fluid forms and unexpected sparks of vibrancy. Coastal aesthetics exude flow and refinement, while sunlit yellows infuse energy and warmth.
brand summary
The Colour Chemist’s branding is an alchemy of earthy sophistication and intuitive artistry. Her identity captures the duality of softness and strength. The visuals and typography echo her creative process: intentional, fluid, and fueled by instinct. This is a brand that feels elevated, yet grounded — an authentic reflection of a stylist who transforms beauty with both mastery and fire.
