
[ scope of work ]
branding
BRAND
The Unorthodox Stylist
GOAL
To build a hair stylist brand with the spirit of a quiet disruptor, attracting stylists who thrive outside the ordinary.
VISUAL DIRECTION
Dark | Alluring | Moody | Rebellious
Dark romance meets quiet luxury, creating an identity that feels both intimate and powerful. With moody palettes, editorial typography, and subtle imperfections, each detail feels intentional yet unorthodox.
brand summary
The Unorthodox Stylist’s branding captures the spirit of a quiet disruptor, a stylist who changes the game not by shouting louder, but by refusing to play by the rules. The identity is modern and alluring, balancing dark romance with subtle luxury to create a presence that is intimate, moody, and rebellious.
The brand draws power from introversion and relatability, attracting clients and students who crave authenticity, connection, and a different kind of stylist experience. The overall effect establishes a brand presence that is both inspiring and undeniably distinct.

