[ scope of work ]

branding, web design & strategy

BRAND

The Suites by Savi

GOAL

To create a salon suite brand that breaks away from the generic, uninspired feel of traditional suites.

VISUAL DIRECTION

Modern | Minimal | Luxury | Approachable
A clean and timeless aesthetic with hints of luxury. The look balances sophistication with warmth to create an aspirational and inviting environment.

BRAND SUMMARY

The Suites by Savi embodies an understated blend of modern beauty and refined elegance. Its branding is contemporary and polished, designed to feel inviting and approachable while retaining an air of sophistication. There is a subtle nod to luxury woven throughout, never ostentatious, but always intentional.

The brand personality is confident yet welcoming, appealing to beauty professionals who seek independence, flexibility, and a stylish space to express their craft. The overall effect of the branding is contemporary elegance — calm, confident, and distinctly elevated.