[ scope of worK ]
brand STRATEGY • VISUAL IDENTITY • DIGITAL EXPERIENCE
PROJECT
Hair by Mick
OBJECTIVE
To build a brand identity that positions Mick as more than a hairstylist. Establishing him as both an industry innovator and a trusted educator through a visual and strategic identity that communicates authority, individuality, and approachability.
Creative DIRECTION
Innovative | Distinctive | Confident | Human
The creative direction was built to reflect Mick’s role as a forward-thinking artist and mentor, balancing modern authority with personality to create a brand that feels innovative, credible, and unmistakably personal.
BRAND WORLD
Hair by Mick was designed to position Mick at the intersection of artistry and education, building a brand that communicates both creative excellence and industry leadership.
The identity was crafted to elevate his presence as a mentor and innovator whose expertise inspires trust while his individuality creates connection.
The visual system blends simplicity with personality, allowing the brand to feel modern and intentional while leaving room for Mick’s natural charisma and distinct perspective to lead. Every touchpoint was designed to reinforce authority without sacrificing authenticity.
The result is a brand world that supports both sides of his growth, strengthening his credibility as an artist while expanding his presence as an educator, leader, and voice within the industry.
