
[ scope of worK ]
branding, web design & strategy
BRAND
Hair by Mick
GOAL
To craft a brand identity that positions Mick as both an innovator and mentor, blending artistry with education in a way that feels impactful, modern, and approachable.
VISUAL DIRECTION
Trailblazing | Innovative | Authentic | Quirky
The overall direction reflects Mick’s strength, quirkiness, and trailblazing spirit, creating a brand that feels confident, creative, and entirely his own.
BRAND SUMMARY
Hair by Mick’s branding embodies the spirit of a trailblazer — a stylist and educator who redefines the industry by pairing mastery with individuality. His “less is more” philosophy grounds the identity in simplicity, while playful quirks bring it to life with personality.
The brand strikes a balance between humility and authority, reflecting Mick’s strength, wit, and ability to inspire. The overall result is a brand that celebrates innovation and connection and inspires stylists to forge their own path while striving for limitless growth.

