[ scope of work ]

branding & strategy

BRAND

Signature Salon

GOAL

To build a luxury salon brand that offers a private, exclusive experience where beauty is elevated to an art form.

VISUAL DIRECTION

Luxury | Refined | Exclusive | Contemporary
Modern minimalism meets indulgent detail, creating a timeless yet fashion-forward atmosphere. The identity channels the opulence of luxury fashion houses while preserving an intimate sense of exclusivity.

BRAND SUMMARY

Signature Salon’s branding is the embodiment of exclusivity and refinement. Its identity is sleek and minimal, yet layered with a quiet richness that mirrors the salon’s high-profile clientele. The visuals exude sophistication through a neutral, fashion-inspired palette, accented with bold touches that command attention.

The overall effect of Signature Salon’s branding is one of private invitation, a brand that feels like a hidden sanctuary for those who seek beauty as an art form. Modern and luxurious, the identity captures both intimacy and prestige, creating a distinct presence that resonates with clients who value tailored experiences, elegance, and elevated artistry.

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Melanie M Hasson