[ scope of worK ]

branding, web design, visual content & strategy

BRAND

Melanie M Hasson

GOAL

To give Melanie a bold, authentic identity that captures her unapologetic spirit and establishes her as a recognizable force in the hair industry.

VISUAL DIRECTION

Outlaw | Bold | Feminine | Unapologetic
A rebellious mix of vintage grit and modern edge, embodying Melanie’s unapologetic artistry and fearless individuality.

brand summary

Melanie M Hasson’s branding is raw, sexy, and unapologetic — a perfect reflection of her no-rules approach to beauty. The identity thrives in chaos, turning messiness into a signature aesthetic that feels both rebellious and magnetic. Vintage grit collides with modern edge, creating visuals that are bold enough to demand attention yet grounded in a personality that feels real and approachable.

This brand doesn’t conform; it breaks boundaries, challenges norms, and gives stylists and clients alike permission to embrace individuality. The overall effect is one of rebellious authenticity, carving out a space in the industry that is daring, unforgettable, and entirely her own.